TechCrunch: “Spotify and Apple Music get unofficial mixes, the best part of SoundCloud”

TechCrunch via MacRumors:

SoundCloud’s big differentiator is its offering of unofficial, user-uploaded content that the major labels don’t release and that isn’t on Spotify or Apple Music. Or at least they weren’t. The first unofficial single-track remixes just went live on Spotify and Apple Music thanks to their partnerships with music rights management service Dubset.

Despite not liking the song particularly, this is very cool. I enjoy listening to mixes of songs created by DJs, where one song is transitioned into the next, in order to not lose the “flow” of what I’m doing when a song ends or having to think particularly about what to play next. At the moment, I search SoundCloud and YouTube for them, but it’s at a much lower quality than Apple Music and not as reliable (I’m sure some people find this hard to believe). If this is a first step towards legitimizing and monetizing long-form mixes on popular music distribution services, I’d be very happy about it.