Pay-to-play on the App Store

Ever since Big Money came to the App Store, it’s become harder and harder for independent developers to make a living selling software there, and I believe this should concern Apple. Here’s Craig Grannell from Revert to Saved:

Given that Apple doesn’t comment on rumours, take Bloomberg’s story Apple Pursues New Search Features for a Crowded App Store with a pinch of salt. The claim is that Apple has

constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed

For me, the key paragraph in the story is this:

If Apple goes through with the idea, “it’s going to be huge,” said Krishna Subramanian, the co-founder of Captiv8, which helps brands market using social media. “Anything that you can do to help drive more awareness to your app, to get organic downloads, is critical.”

Subramanian is right in one sense: if Apple does this, it will be huge. It’ll be huge in eradicating any sense that the App Store is a meritocracy when it comes to app visibility.

I doubt this is true, because I don’t understand this move at all. Apple makes their biggest margins on selling their hardware, and any potential revenue from App Store pay-to-play will be dwarfed by profits from their products. The App Store needs some work done on discovery, but it’s not to make discovery less egalitarian towards Big Money.

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