Apple has decided it will not bid on the digital rights to stream the NFL’s “Thursday Night Football” package next season, according to Re/code.

The streaming rights to the NFL’s Thursday evening games could have helped set the Apple TV apart from competing streaming boxes, but Apple reportedly felt the package “isn’t enough to pull that off.” – MacRumors

Perhaps they’re not doing it because it doesn’t make business sense, but I hope they’re not doing it at least in part because it isn’t moral. Until the NFL change the rules surrounding collision and contact, any money earned from professional football is blood money.