“If [Apple] have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne told journalists. “Illnesses like this come and go, you will recover from them, they’re not lethal.” – Reuters via John Gruber

The auto-industry establishment recommends that Apple do what they do: nothing. I imagine Fiat are worried about Silicon Valley competing with them, and have done plenty of lying down in hopes that the feeling will pass. We’ll have to wait and see if this is recoverable or lethal, but history tells us that Palm and Blackberry underestimated Cupertino and the results were not good.