Apple pushing forward hearing aid technology

From an FCC filing from Apple regarding hearing aid technology:

Apple is driven to make its devices truly accessible, and believes that consumers with hearing loss deserve a better experience than what traditional hearing aid compatibility technologies offer today. iPhones comply with existing HAC rules. But as the Commission has recognized, Apple has also invested heavily to improve accessibility by developing “a new hearing aid platform that relies on Bluetooth® technology.” 4 Apple believes that this Made for iPhone (“MFi”) hearing aid platform represents a substantial improvement to consumers over devices that are deemed accessible by today’s HAC rules.

This is the Apple that I buy products from. I find the discussion of the “Wall Street Apple” interesting, but the Apple I care about is the one that still seems to do things like this. Of course, it’s in Apple’s interest to make iPhones a great product for everyone, but I think there’s more the accessibility on the iPhone than business acumen: it’s the right thing to do. This is definitely inline with Apple’s initiatives in health, and I look forward to seeing how HealthKit develops.