Twitter is removing the 140 character constraint

From the WSJ:

The company is planning to extend its 140-character limit to as many as 10,000, according to a person familiar with the matter.

Seems to me that Twitter is expanding to be more like Medium and Tumblr, becoming less of a micro-blog and more of just a blog. Admittedly, I rather dislike reading Twitter conversations, and this change will likely make them more difficult to read. I recognize not everyone wants to go through the effort of starting and maintain a blog, and I also understand that a big part of Twitter’s appeal (like all good social networks) is it’s ubiquity, but I still don’t get why people are willing to surrender their content to corporations, man.