Hayley Tsukayama from the Wall Street Journal makes the case that Apple is uniquely disposed to take political stances because, unlike Facebook and Google, people don’t look to Apple for neutral information, they buy Apple’s hardware:

Apple, however, is still largely a company that makes phones and the personal stuff that comes with them, rather than dealing in information. Although Apple is making inroads into the publishing business with Apple News, its platform doesn’t have nearly the reach of Facebook or Google — and therefore, people don’t look to it to be an arbiter of information in the same way. And so, despite the growing activism of Apple chief executive Tim Cook, there are still plenty of people who use iPhones and don’t agree with Apple’s stances on political issues.

Before we place Apple on a moral pedestal, be warned that doing business with any of the tech giants is a moral compromise. For instance, while Apple’s political independence and stance on privacy stem from their making hardware, so does their treatment of the makers of that hardware. This independence also grants them the ability to fight against paying corporate taxes.

Being principally a hardware manufacture is part of Apple’s independence in the political sphere and the public eye, but this produces the stronger reason of Apple’s not being incentivized to compromise their users. This is what I think is exceptional about Apple.