There’s a lot of buzz regarding Apple’s upcoming March 21st event, in particular about an expected smaller iPhone. Dan Moren writes for Macworld:

To me, the iPhone SE is an important move for Apple because, like the larger-sized Plus models before it, it indicates that Apple has passed the idea that the iPhone is a monolithic, one-size-fits-all device. And while I don’t think that the addition of the SE to the lineup will send iPhones sales back into the stratosphere any more than the iPad Pro did for sales of the tablet line, I do think that it adds another leg to hold up the stool that is the iPhone platform.

This is another hallmark characteristic of Tim Cook (along with being a stalwart on privacy, of course), that all of Apple’s core products have versions that are bigger and smaller: iPhone SE, iPhone 6s, iPhone 6s Plus; iPad Mini, iPad Air, iPad Pro; MacBook, MacBook Air, MacBook Pro Retina 13 & 15 … I rather appreciate the degree of choice, but there is a mystique with the “any color as long as it’s black” strategy. I think, uncontroversially, that the supposed iPhone SE will be great, it won’t transform Apple and the way we think about computers, and it won’t be a flop, but it’s no iPhone, if you know what I mean.