Dave Mark, writing for The Loop:
Elon Musk, in a BBC interview, talks about the Tesla Model 3, in production next year, designed to be affordable for the masses. When asked about Apple’s plans, he (almost reluctantly, it seems) makes the point that it is an open secret that Apple is working on a car of their own.
I’m in two minds about this. Firstly, quite selfish: I, and many of my city-dwelling peers, am not buying a car. Even low-end, second-hand cars are too expensive for the value it would deliver back to me (as far as I can tell). So I’m quite apathetic about the Apple Car.
But! As a developer, I am curious about the potential for 3rd party apps in the car. It’s a place where consumers spend tons of time, commuting, road-tripping, Sunday-driving, all of which are moments that an app, maybe my app, could deliver value. But I’m also highly skeptical that I want code from any ol’ developer running my (very hypothetical) car.